Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.
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Words That Work: It's Not What You Say, It's What People Hear (Luntz Frank)(Paperback)
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Words That Work
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Popis
Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.
Parametry
| Výrobce | Hyperion |
